Knowing the Difference between a Website and a
Before you can understand what going mobile is all about, you have to see what the difference is between a full-fledged website and one that is geared towards mobile users. A mobile website isn’t just a regular website that has been shrunken down. Most people think that this is the case, but that would make it very difficult to navigate, as you can see in the images below. There are some features and applications that get toned down so that they don’t overwhelm the smaller screen of a mobile device. If you take a step back and think about it, it would be very hard to click on links or tabs if everything simply got smaller. Mobile users wouldn’t be around at all.
Without Mobile Website With a Mobile Website
However, data reveals that more and more people are searching and shopping on their phones, especially in the younger age bracket. The New York Times even claims that mobile shopping is at an all-time high. The reason for this is because there are websites out there that are designed specifically for portable viewing. Younger people are relying on their phones more and more, and some studies even say that 91% of adults have a cell phone on them. Phones are portable, unlike a desktop computer (or even a laptop, to a certain extent) making it a great way for people to kill time on their daily commute or on their breaks.
Given the fact that so many people use their phones on a regular basis, it makes sense that you should do what you can to take advantage of this. Many online marketing companies like MacRAE’s, offer services that will help you reach out to these new customers and help get your name out there. There is a certain level of thought that goes into the design of a mobile site, which makes it different from a larger web page. Mobile users have a different pattern that they follow when they browse, so having the right people make the page means that you’ll be advertising in an appealing manner. Also, bandwidth needs to be considered as well. Having too much on a mobile site means slower load times, and that may end up pushing away certain people. They want to have access to what they need and not wait on large files to load.
Regardless of if you are just starting out or if you’ve been in the industry for years, you’ll benefit tremendously from having a mobile-friendly site. Customers will come back and look for you because there are so many sites that haven’t created a mobile version of their site. It’s a relatively easy task to accomplish and you can only move up from there. Don’t wait any longer, contact MacRAE’s and find out how you can make a mobile version of your website today.