Businesses Need to have a Blog Too
You are probably wondering why in the world your business needs to have a blog. Is it really that beneficial? Do people really read them? The answer to both of these questions is “yes.” Having a blog helps you in a number of different ways. For starters, you are able to reach out to your customers and provide them with vital information. This shows that you are knowledgeable and care about the customer’s needs. Many blogs will provide little tips and tricks that customers can really use so that they will build a sense of trust with the company. You can even choose to reply directly to questions that people have and help them on the spot with little issues that they are encountering. While many companies won’t want to give away their best secrets, they can give enough basic information that they are insightful and helpful. These blogs can be straightforward or humorous, depending on the public image that you want to have.
Whether you realize it or not, blogging also lets you create a community, which can be a very powerful thing. Your community can be the voice of reason and let you see what your customers want. They can also help promote your products and services by adding to the discussion and sharing articles with a friend. There is a slight chance that your community could be negative towards you, but it is important to help shape the attitude of the blog and community to prevent this from happening. With the right guidance, your community could be one of your best supporters. Customers like to stand behind someone they believe in, and you may find that to be your greatest asset later on down the road. Word of mouth is stronger than any promotion you can create.
Blogs add to the content of your site, meaning that you have a much higher possibility to move up on the SEO rankings. This ties directly to who can see your site and when it pops up on the results page. The higher up you are, the better off your company will be. Each entry is like another addition to the pool of keywords, and organically adding them into your writing means a higher rate of success. Having a blog is like having a free advertising team working for you. You can increase your reach just by adding new articles on a regular basis.
It doesn’t matter if a business is large or small, blogs can help add content to a page and build a supportive community. Regardless of what you specialize in, be sure that you create a blog and start on it right away so that you can reap the benefits down the road.
MacRAE’s help their clients get started with blogs, as well as a continued content strategy plan to improve your business. Contact MacRAE’s to get started!