Jan

11

2017

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Optimize Your Content for Humans and Search Engines

Search engine optimization is just as important as ever, but it’s also critical to ensure that you optimize your content not just for search engines but also for humans. Since the introduction of the Google Penguin update a few years ago, user experience has become the main focus of effective search engine optimization. The key is to strike an effective balance between optimizing content for search engine crawlers and users.

Begin by thinking about the needs and intentions of users when creating a keyword and content creation strategy.  The goal should be to create the best information that will be of the most benefit to users. Think about what you would be searching for if you were looking for products or services.

At one time, keyword stuffing was the central approach to most SEO strategies. Today, it is no longer an acceptable practice. Instead, keyword stuffing lends nothing to user experience and you could actually be penalized by search engines if you use this practice.

Make sure you cover the basics of good search engine optimization. This includes having a solidly optimized SEO title and meta description. Include H1 tags as well as image alt tags. Use a shorter URL that focuses on your keyword. Finally, include your target keywords near the top of body copy as well as at least two to three times throughout the remainder of your copy. Don’t forget to include variations of the keyword.

Keep your content relevant to your keywords. If you use certain keywords to drive users to your website, but your content does not deliver on the promises you made, this creates a bad user experience. You could also find yourself penalized for doing so.

Make a point of crosslinking content on other pages within your website. This will add relevance to your pages and encourage people to keep moving throughout your website. Ensure content is scannable and easy to read to avoid information overload. Great ways to do this include avoiding large blocks of text and using numbering and bullet points for lists. To break up content even further, use H2 and H3 tags. You can make key points stand out by using italics and bold. Finally, allow your content to flow in a natural manner without it appearing forced.

With a little planning and thought, it’s possible to create content that is optimized for both humans and search engines. Also you can take certain precautionary steps by consulting with  internet marketing company for optimizing your content as per both Search Engine and Users.

Content Marketing
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