Mar

17

2015

Author
Lori Meloche
Categories
rank with google

What Will Increase Your Business’ Website Ranking with Google?

A business with a high-ranking website in the Google search engine has the best online visibility. Google commands 67% of the search engine market share, and if a user searches for your business’s product or service and finds your website below page one, a competitor would have the advantage and may recruit them first.

google ranking

The best way to secure a top position is to optimize your business’s website for the Google search engine. Google does not completely reveal the criteria it uses to determine where a website ranks. It does, however, release updates several times each year that give insights into the changes it adopts as it advances its algorithm, or equation, responsible for making these determinations.

In interpreting, prioritizing and applying the criteria to website design, HTML, content and other online marketing channels, an SEO professional bolster a website’s search value.

The results are easily verifiable: If your target consumer searches for your business’s product or service and your business’s website consistently ranks on page one, it worked.

However, the path to success is not a straightforward one. In the most recent Google algorithm iteration release, Penguin 2.0, the company distributed a list of 200 factors it considers important to ranking a website.

Questions and confusion often ensue following the releases, and Google often attempts to diffuse the rumblings by emphasizing that high-quality content and relevancy are the overarching themes. It says that the hundreds of enhancements it tests annually in the weekly Search Quality Launch Meetings at its corporate headquarters in Silicon Valley are targeted toward designing a search engine that perceives a website as similar to a human user as possible. According to the theory, a website should have the search engine ranking an average person browsing the internet would designate.

In the algorithm’s current status, it would require months, or even years, to optimize a website in all of the areas it includes, and many businesses decide instead to bypass the less important details and hire an SEO strategist to focus on the most influential criteria:

  • Title and description keywords: The title tag and descriptions are the keywords located in the top of a website’s HTML code that Google uses to label a website in an industry category and briefly explain its content that usually appears in a search result. The title tag length should be around 55 characters and the most important keyword should be listed first.
    <title>title keywords</title>
    <meta name=”description” content=”description of a website”>
  • Inbound or backlinks: The number of your business’s website links that are located on other websites and online directories is important. The relevancy of the relationship between the websites and your business product or service is also valued.
    • Submission: Your business’s website URL can be submitted to the administrator of a website or directory for posting consideration
    • Social media: Users on your business’s website can post a page link on a social media platform, such as Facebook or Google+. The newest Google Penguin 2.0 iteration includes a real time search capture that incorporates social media sharing. Before the change, social media was not as highly valued, and search engines such as Bing were leading in SM data.
    • Press: A press release can be submitted to PRWeb or another online public relations service that circulates your business’s news to online news agencies, such as Google News, that may post information that links to your website.
    • Content articles, guest blog posts and comments: Add editorial value or amend an article with a comment on a website that includes your business’s URL.
  • Web content: In your website’s text, the quality of the grammar, style and its meaning and relevancy to the title category are highly valued. Often web content marketing, which usually includes useful tips for users with a call-to-action sales conversion message, replaces in-house advertising copy that detracts from a search engine ranking.
  • Outbound links: Links on your website that lead to other high-quality, related websites are important.
  • Local search: A brick-and-mortar business can benefit from registering with Google Places for Business, an online search directory that organizes businesses by geographic location. Factors that influence its effectiveness are including:
    • the “Local Physical Address” in “City of Search”
    • the “City, State” in “Places Landing Page Title”
    • the “Local Area Code” on “Place Page”
    • an owner-verified “Place Page”
  • Video: Use the Google Keyword Planner in AdWords to select a keyword or phrase and incorporate it into the video title, description and file name.

If your team has already started these rank with Google strategies with your business that is super! Keep up the great work and remember Content is King.

SEO Expert
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