There are numerous reasons why a reconsideration request for a link penalty might not be successful. Among the most common mistakes that a website owner might make is when attempting to remove a penalty imposed by Google can actually be avoided.
Not Enough Link Information
This is one of the most common reasons that a request for reconsideration does not succeed. It can be easy to determine that this is the reason for a reconsideration request failure when each time that such a request is sent, it is rejected. Google has repeatedly made the point that relying on Webmaster Tools data is simply not enough. It is imperative that you also combine data from a variety of other sources.
Leaving Out Important Legacy Information
The more you are aware of a website’s history and previous activities, the more successful you will be. The key is to determine which pages have been previously targeted as part of a link building campaign. You also need to identify primary focus keywords. Understanding as much as possible about a site prior to it being penalized can assist you in targeting the cause of the penalty, in many instances.
Not Understanding the Situation
Failure to correctly interpret the situation can result in making erroneous decisions. Among the most common mistakes is to utilize the example URLs offered by Google as a set pattern that should be followed without any deviation. It is important to recognize that while the example links offered by Google are typically quite straightforward, you should not overlook the opportunity to think outside of the box. You may also experience problems if you are not able to identify unnatural links correctly. This skill can take time to develop but doing so is certainly important. The penalty will not be lifted by removing an incorrect link. In fact, doing so could result in ranking dropping even further, eventually leading to a loss of traffic. In order to remove the penalty, you must make sure you remove the correct link.
Over-relying on Tools
Tools can provide a tremendous amount of assistance and certainly have their place, but it should be recognized that most unnatural link detection tools currently available do not do a great job of separating high risk links from natural links. In the end, it is typically better to take the route of manually reviewing all links in order to identify the unnatural links, even if it takes longer to do so.
Failure to Look Beyond Direct Links
It is also important to ensure you are reviewing all the links that could be pointing directly or indirectly to your site when you are trying to remove a link-related penalty. If the site in question once relied on the purchase of redirect domains as a method of increasing rankings, the easiest and fastest solution is usually to eliminate the redirects.
The process of removing a link-related penalty can be time-consuming, but ensuring you are following the right steps can help you to ensure success.