A lot of people are paying attention to the relationship between search and social media marketing for companies. Although content marketing plays a significant role in how well your site ranks in search results, so does social media. A top social media agency explains that SEO continually changes.
The best social media management services focus on two key drivers of social media marketing, which determine your ranking status. First is relevancy, and second is authority. For your online business to have relevancy, an expert uses carefully chosen keywords in the headline, subheadline, and anchor text, which must correlate to what people use to search. Authority has to do with the number but also types of websites that connect to your content using inbound links.
For social media, search engines consider various factors, including a user’s social network. Based on that, the search engine provides search results. Rather than provide users with cookie-cutter answers, the content provided in search results has a social connection to the user, meaning the results get prioritized accordingly.
Because SEO constantly evolves, strategies from the past no longer work. Remember, while some of Google’s algorithm changes get announced, many do not. Even with hundreds of changes, social media still has a significant impact on success. Ultimately, the combination of SEO and social media practices get the best results.
Social media accounts positively influence your search rankings but in different ways according to how actions get put into algorithms. Reputable social media management services focus on both relevancy and authority. While the authority for your social media account may or may not have a huge impact on search rankings, social links do. Your profiles on Twitter, Facebook, Pinterest, LinkedIn, Instagram, and other social sites also have an impact, whereas your profiles on social media make your brand transparent.
Some social media sites, including Facebook, Instagram, and Pinterest have a search component. Therefore, users can search for other users as well as content. While Bing and Google remain popular, they may not provide users with what they want. SEO now has a much broader reach, meaning it impacts social media sites along with search engines.
Not only is the relationship between search and social media stronger than ever, but social media sites also provide new brand opportunities for sharing content. Because a trusted social media agency understands this relationship, it utilizes both to help online businesses succeed.
For superior SEO and social media strategies, turn to MacRAE’S Marketing. For more information or to speak with a team expert, please contact us today.