SEO Success … 50% of Companies are Struggling
If you feel lost on where to start, rest assured that you are not alone. Companies know what they need to do in order to accomplish their business goals, but when it comes to seo success many are left wondering…how! For example, studies show that over 50% of companies are struggling with SEO. It can be a daunting task, but it’s not an impossible one. At MacRAE’s Marketing, we want you to understand the process so that you can see growth on your page. It’s not just about taking the reins away from you; it’s about giving you the knowledge you need to feel confident in what you are doing.
When you break it all down, you truly want your website to be successful. It’s the goal that everyone wants to reach, but seem to have different approaches to. Is there a right way and a wrong way to run a site? In fact, yes, there is. There are some key components that must be present for any website to be successful or, at the very least, noticed.
The main things that you need to have for any successful website include the following:
Quality content – Have content that is unique and original. Search engine can tell if you are just loading a page with words that you think people want. Take the time to create original content and cater to your audience. People will come to your site to see what you have to say. Remember that they can find the same information anywhere, but they can only get your thoughts on your site.
Reliable links – Have other sites link your page and do the same for them. When you create a network of links, you are much more likely to appear in a search engine’s results. Don’t just beg for links, though, because you can be penalized for that if you are not careful. Take the smart approach and ask other pages if they would be ok with some cross-promotion.
Consistent posting schedules – Don’t think that a few pages of good content is enough. Post on a regular basis and you will have a much higher change of popping up on the first page of results. This might mean that you will have to do a post once a day or once every few days, but you don’t want to get lazy. More content means more matches and a better reputation. Plus, people will come back time and time again because they know that you will have something new for them to check out. These are just some of the basic stepping stones to get you started. Be sure to take the necessary steps to move forward and expand your reach. If the thought of starting a content plan is overwhelming, give us a call. MacRAE’s Marketing is here to help you get started.