Your goal as a website manager or creator, or even as a business owner, is to always increase traffic from Google. The most common way to do this is through search engine optimization, or SEO, which includes a range of strategies to boost your ranking among search engines. This method, however, is not limited to searches done on Google’s search engine, as it will also include other search engines, such as Bing and Yahoo. The following methods can help with Google traffic in particular.
Write In-Depth Articles to Improve Google Traffic
You may think of it as a hassle to write an in-depth article for your website, but in reality this is one of the best ways to increase traffic from Google. Research says that around 6percent of the results on Google will contain in-depth articles. While it is true that this isn’t a largely significant number, it is enough to make a difference, and some people report seeing an increase of 10 percent in traffic after using this method.
Use Video Snippets to Increase Traffic from Google
Take a moment to think about what first appears on the Google results. There are a few general websites and a few videos. The crucial thing, however, is that people are more likely to click on the videos than websites, because they instantly catch their eyes. You can easily create video snippets by hiring a company to do the job for you.
Take Advantage of Google Authorship to Increase Traffic
One of the best ways to increase traffic from Google is by taking advantage of Google authorship. Although this won’t guarantee an increase in clicks, it can help to a reasonable extent. To get the most out of Google authorship, be sure to use an actual face in the photo and use colors with high contrast so the photo stands out from its background.
Get Rid of Smartphone Issues and Increase Traffic from Google
Smartphones are the way of the future, and it is probably safe to assume that the majority of your customer base has one. Because of this, Google will sometimes lower your website’s ranking on mobile devices if there are issues with it on smartphones. Correct issues, such as being redirected to the wrong page, videos not playing on all devices, popups that can’t be closed easily, and buttons that are too small, to avoid a drop in ranking on mobile devices.
Consider Using International SEO to Improve Traffic
Depending on your website, you could be targeting customers from outside of your country or those who speak another language. American companies aren’t always aware of the opportunities with international SEO, but in reality it can sometimes make it easier to reach a higher ranking and therefore increase traffic from Google, simply because of less competition.
Update Regularly to Increase Traffic from Google
A final way to keep your traffic coming from Google going strong is to be sure to update your page regularly. Keeping it updated won’t automatically guarantee an increase in your ranking, but it can make a difference in certain searches. To keep your website “fresh,” continue to create new pages, update meaningful content (as opposed to unimportant things,such assmaller links), and update your current content regularly. Google will see these things and may boost your ranking for certain searches, thereby increasing your traffic.