Marketing Challenges for Local Businesses
Our survey revealed some interesting (as well as expected) results. Some had one or two of these issues marketing challenges, while other business owners had issues in all areas. Here are the 4 top issues.
All of the actual stats are in our White Paper. To download the full white paper click here.
#1. Getting Better Rankings in Search Engine Results
Google is easily the biggest search engine on the internet, making it understandable why so many businesses want to rank higher in the engine.
#2. Making a Current Website Better
Another issue that businesses have is feeling like the website they currently have is not up to business standards. Having a poor website is almost as bad as not having a website at all. Customers will be worried about the integrity of the business and may even go somewhere else to get the same business. It’s really not about what you have to offer, but how you show those products and services to your customers that wins them over. Even the biggest companies in the world can come to a screeching halt if they have poor site design.
#3. Understanding Search Engine Optimization (SEO)
SEO is one of the most important parts in your site. It determines where your site ranks when users put keywords into a search engine. Even with this, there are very few websites that are doing this effectively and knowing how to use this to their advantage.
#4. Using Facebook and Twitter for Business
Social media is possibly the most underrated platform being used. When used correctly, you can reach out to current customers and appeal to future ones. The biggest concern businesses have is having to deal with issues turning into PR nightmares. If you understand what social media is for and plan accordingly, you can use social media to your advantage to help you stand out from your competitors that choose not to use it. Does this sound like the same problems that you have? If so, we will be able to help you get on the right track. Don’t lose any more time trying to tackle issues like these on your own. Our experienced team will be show you the best direction for your business and get results fast.