As a business owner, one of the most important things you can do to promote your business is increase traffic to your website. One of the most common ways to do this is through SEO, which can be a complicated and time-consuming process. Because of this, many people choose to hire an SEO agency to take care of the search engine optimization for them. The thing to remember, however, is that not all agencies are created equal, so you should know how to choose an SEO agency.
How to Choose an SEO Agency Based on References and Experience
The first thing you want to think about when looking at how to choose an SEO agency is the same thing you would look at for any other company: its experience and references. Keep in mind that you shouldn’t expect an SEO agency to have decades of experience, as the strategies haven’t been around for that long. Despite this, the agency should have lots of client experience working in SEO and positive testimonials from clients to back up its services.
Asking for Examples of Successes When Choosing an SEO Agency
One of the easiest ways to gauge the experience of an SEO agency is by asking about its previous successes. A quality agency should have a list of websites it has previously worked on or statistics showing the average improvement in search engine rankings of its clients. Be sure to ask for examples in all of the search engines you are concerned with, as a company that specializes in SEO for Bing won’t help significantly if your main concern is the results on Google.
Ask About Research Strategies When Choosing an SEO Agency
While asking a potential SEO agency questions, ask what research strategies it uses. This should include both research in selecting keywords and research in determining analytics or optimal areas for improvement. Most reputable agencies will have a proven method of researching potential keywords, and this is what you are looking for.
Ask About Optimization to Choose an SEO Agency
Not every part of how to choose which SEO agency to hire is straightforward. One thing you will want to ask is how an agency will go about optimizing your site, and pay close attention to the answer. If the agency’s representative claims to already know exactly what to do, including what to change and other aspects, then consider a different company. When a plan is already in place before getting to know your company or its specific situation, this indicates that it won’t personalize a strategy. While a general strategy may help, you will see exponentially more success with a personalized SEO plan.
How to Choose an SEO Agency Based on Promises
In addition to knowing what to ask, a key part of how to choose an SEO agency is also knowing what to look out for. One warning sign of an undesirable agency would be if it makes broad promises. While it can be tempting to go with a company that promises you the number one spot, it is almost impossible for even the most experienced online marketing consultants to guarantee this. Instead, use a bit of caution and stay away from SEO agencies that make unrealistic promises. In place of looking at (potentially false) promises, pay closer attention to the successes, experience, and strategies of the SEO agency.