Karen Lozada
B2B LinkedIn marketing strategy

Whether you have an existing website or are launching a new website, your company can take advantage of a number of benefits by leveraging the power of LinkedIn. Widely regarded as the preferred social media network of choice for businesses of all types, LinkedIn offers a variety of methods for building your brand, as well as your company’s reputation, while also driving targeted traffic to your website. If you are planning to make use of a B2B LinkedIn marketing strategy, it’s important to keep a few best practices in mind.

Offering Status Updates

One way to use LinkedIn for B2B and industrial companies is to provide status updates. Posting just one update per day with newsworthy information regarding your industry or company can help to keep your brand active while providing valuable information to your target audience.

Blog posts are another highly effective way to make use of industrial LinkedIn marketing. In fact, LinkedIn will actually let you syndicate your blog posts. Whenever you post a blog on your company’s website, your profile on LinkedIn will be updated automatically with the title of your post and a link to the full post on your company’s website.

Making Use of LinkedIn Groups

LinkedIn Groups also offer the opportunity to gain a greater share of your target audience’s attention. Begin by joining relevant groups and taking the time to participate in discussions. Doing so can help you to begin building business relationships based on trust.

Polling and Answers

Using the polling capability offered on LinkedIn is another great way to engage your target audience. One way to do this is to ask a question related to your industry. This can not only boost engagement, but also help to position your company as a subject matter expert. Polling can also provide the opportunity to gain much-needed insight into the topics that most interest your target audience. For instance, if you are considering launching a new product or making a change to an existing product, polling can help you to determine whether there could be a potential market for such changes.

Along with asking questions on LinkedIn, you can also provide answers by participating on the site’s answer boards. This will lead to increased engagement, and is also a great way to highlight your areas of expertise. When a prospective customer needs your products or services, they will be far more likely to recall your brand and consider making a purchase from your company.

LinkedIn also offers the opportunity to share presentations. You can opt to do so using Power Point or SlideShare, if you have an account. This is a great way to share valuable content with your targeted audience and generate some buzz about your brand.

If you’re not sure how to make the most of an account on LinkedIn, working with a marketing company that specializes in industrial LinkedIn marketing can help you to take full advantage of every available opportunity.

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