If you need assistance with launching your social media marketing strategy, the best way to ensure that your strategy works is to make certain it is guided by the right goals and objectives.
Begin by identifying your business goals. Trying to move forward with your social media strategy without first identifying your goals is like trying to hit a target in the dark. Spend some time reviewing your company’s needs and deciding how social media can be used for meeting those needs. Such needs might include retaining customers, increasing brand awareness, or reducing marketing costs. Try to focus on two primary goals along with two secondary goals. When you try to focus on too many goals and quickly cause you to become distracted.
In addition to setting goals, it is also important to establish marketing objectives so that you will have parameters in place for defining when each goal is achieved. For instance, if your goal is to generate more leads, then you need to know how many leads you need to generate before you will have achieved that goal.
Additionally, you need to identify your target customer. Failing to identify an ideal customer is among the most common reasons for low engagement on social media. Developing customer profiles can assist you in defining and targeting your customer base so that you are able to develop the right messages for reaching those customers.
Researching the competition is also important for understanding what is currently working in your industry so that you are able to replicate those tactics in your own social media strategy. Begin by identifying at least three competitors and then conducting a search to find out which social media platforms those competitors are using. Review not only their number of followers but also how frequently they post and the time of day that they post. You should also analyze the type of content that your competition is posting.
Next, select the social media channels and tactics you will utilize for your strategy. Choosing the right platform can help you to avoid wasting time in a place that is not effective for your marketing goals. The best place to focus your energy is the network where your customers spend most of their time.
Once you have identified the right social media network, you will need to create a content strategy. All successful social media strategies rest on great content. Additionally, you need to focus on the type of content you will post, the time it will be posted, and now frequently you will post. Numerous studies have been conducted regarding how frequently and when you should post, but keep in mind that such suggestions should be used as guidelines. The best approach is to test on your own and determine the best time and frequency levels for yourself. You certainly do not want to annoy your followers by posting too frequently.
Finally, keep in mind that in order to be successful, a social media strategy should also be flexible.