Page loading time is easily one of the most important factors related to your website’s performance. If your website runs too slowly, visitors are much more likely to leave. In fact, statistics indicate that an 80 percent drop in conversion rates occurs when page loading times increase from 1 second to 4 seconds. If you have noticed that your pages tend to be loading too slowly, the time to take action is right now. Tweaking a few elements could be all it takes to increase your page loading times and your website performance.
Hosting Service Issues
Problems arise from time to time, but if your website is continually operating at less than peak efficiency, the issue could be that your web hosting service is not able to keep up with your site’s traffic volume. When this is the case, you might need to consider either upgrading your hosting service or finding a new web host altogether.
Problems with Images and Other Visuals
Images and other visuals can be among the most important elements your website has in terms of engaging visitors. Even so, if images are not optimized properly, they can slow down your website’s speed significantly. The size, dimensions, and format of your images can all play a vital role in page loading speed. Websites that utilize images for backgrounds and headers tend to have a slower loading speed when those images are larger. Tweaking just a few elements, such as image size, the number of images used, and image format, can make a tremendous difference in loading speed. By using a standard image editor, you can quickly and easily crop photos to avoid distorting image quality. Also, keep in mind that it is preferable to use a JPEG version of images rather than a GIF. Avoid using too many images, particularly images that might not even be relevant to the page content.
Check Your Server Response Time
A typical server response time should be less than 200 milliseconds. Check your server response time, and if it is longer than that, you may find that implementing a standard web application monitoring solution or investing in server side caching tools can help reduce that response time and boost page efficiency.
Don’t Ignore Compression
Are you ignoring compression? Unfortunately, it is a mistake made all too often by website owners. Zipping large files when downloading them to a browser can help to dramatically decrease a webpage’s memory, which leads to faster downloading times and faster page loading times.
Increasing the loading speed for your website is one of the most important steps you can take to improve user experience and boost conversion rates. Checking to see if any of these problems could be affecting your website can help you identify and target the right issues with the correct solutions. Remember, don’t be afraid to call in professional help to assist with increasing page loading times. It’s an investment well worth it.