Jul

13

2015

Author
Peggy Owen
Categories
Search Engine Optimization

Google and other search engines use a variety of methods for determining which pages will receive the highest search engine ranking in results pages. While formulas used by search engines are relatively secretive, there are a few things you can do to improve your search engine ranking or positioning. The efforts you utilize to improve your positioning in search engine results are referred to as search engine optimization. While there are no guarantees that you will receive the number one position in a Google keyword ranking, the SEO tips below may be able to help you move up a bit.

First, remember that when you are trying to attain a top Google keyword ranking, it is best to avoid trying to game the system. Google is quite adept at spotting such attempts. Sooner or later, Google employees will figure it out and penalize you and/or change their algorithm. The work you have put into it will all be for nothing when you plummet in search engine rankings.

Google Keyword Ranking

The most basic element in search engine ranking is the proper use of keyword phrases. These are the words or phrases you think a prospective visitor would be most likely to enter into a search engine to find your website or content. These keywords should appear in your website’s content. With that said, it is important to ensure that you do not overdo it. You do not want to run the risk of spamming your website. Always make an effort to use keywords naturally in your content and avoid forcing them. It is also important to keep your content relevant. Avoid jumping around from one subject to another on the same page. If you want to change subjects, do so on a new page.

Do not be afraid to go into detail with your content. At one time, short, concise content was the trend, but that is no longer the case. Search engines like Google now favor informative, detailed content. Think of your content in the context of a Wikipedia entry. Your ultimate goal is to provide value to your reader.

One of the factors that search engines look for when indexing webpages is keyword density. This refers to the number of times that a keyword occurs on your page. The key is to include your best keywords in your content naturally. Do not try to trick Google by repeating the same keywords over and over. This could actually cause your website to be penalized or banned.

The Power of Linking for Ranking

Never overlook the power of linking when it comes to search engine ranking. In fact, one of the most important factors that Google considers is the hyperlink. Be aware that Google considers both incoming and outgoing links from your website. In addition, Google considers the words used in links in an effort to determine your webpage’s content. To make the most of this, make a point of utilizing links within webpages to emphasize keywords.

Additionally, links coming into your site from other websites are used by search engines to help determine your search engine ranking. PageRank can be improved by exchanging links with other sites, but it is important to ensure those sites are relevant to your own. Many website owners make the mistake of thinking that banner exchanges are a good way to improve their ranking, but that is actually not the case. While links are a great way to improve your ranking, like keywords, links should not be overdone. If you have a page that is comprised of only links, it is considered spam and could do more harm than good to your website.

Good Design Always Wins with Google

Finally, make sure you utilize good page design. Pages that are well organized and feature easy navigation tend to rank higher with Google. They also tend to become more popular with users, and when Google sees that your site is popular, it will be rewarded with an even higher ranking.

Achieving a higher search engine ranking takes time, but with a little effort, you can begin to see your ranking climb.

SEO Expert
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