May

07

2015

Author
Lori Meloche
Categories
writing content

Why Writing Content for Your Website is So Important for SEO

If you’ve heard of Search Engine Optimization (SEO) before, then you might be aware of how important content is when marketing your website. If not, here’s a few rules and general guidelines you should follow. In this post, you’ll find an outline of how to develop a strategy for writing content for your website– and why it’s necessary to do so.

Everyone looking online for a product or service you offer is a potential customer. To get the sale, you need to establish relevancy, convey authority and build trust. How do you do that? By creating useful, informative and engaging content, you can attract prospects to your site, explain how your solution benefits them and address any concerns they may have about the purchase.

To begin, consider how your core competency intersects with the buyers’ needs. Think about what your customers are looking for and what you do well. How do those areas relate? For example, if your customers looking for affordable beauty products and you offer wholesale orders or free shipping, focus on those benefits.

Next, draft an editorial calendar. Schedule regular blog updates at least twice a week. This will provide fresh content for your visitors and give search engines a reason to constantly crawl your site. It shows that attention is paid to the website and that search engines should notice it too.

What should you blog about? Things that your customers are interested in or curious about are always great topics. Think of the most common questions they may have and write a blog post answering each one. Schedule social media updates around these postings to spread the word about your new content. Promote it on social bookmark websites like Stumbleupon and Delicious, post it to relevant forums in your niche and tap into your social network.

Your editorial calendar should outline the topics of each blog post, what keywords will be targeted, and how the post will be promoted. If you have an upcoming product release, corporate event, tradeshow, quarterly update or any other news related to your business, write a blog post about it!

Be sure to include relevant keywords and calls to action. Attract visitors by targeting the phrases they use in search engines like Google and Bing. When they’re reading your content, ask them to do something or lead them to the next step for learning more about the subject. Guide them to a free download, a promotional offer or a coupon. Most importantly: keep your editorial calendar packed, your content fresh and your readers engaged. Remember, the cliché “content is king” still holds true, and that throne won’t be empty any time soon.

Content Marketing
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