There are more and more people around the world that are cutting their cable and relying solely on the internet for their news and entertainment. While there won’t be an era where there is no TV programming at all, marketers are looking to promote on YouTube to increase their ad revenue. YouTube is a fantastic opportunity for a number of reasons. For starters, it’s international. This means that you can market your products and services to people around the world without leaving the comfort of your own home. This is an opportunity unlike any other, and truly shows the power of technology. In fact, more and more people are loading these videos on their phones and other mobile devices while they are on the go.
Videos let you address questions that your customers might have and gives you the opportunity to showcase your product or service. Some people want to see exactly what it is that you do, and you can clearly communicate that message in a short video. If you want to start a series, it’s very easy to do with a YouTube channel. A YouTube channel is like the homepage for your videos. Here, you can create video playlists or make public videos for everyone to see. You can even gain followers, or subscribers, that will be automatically notified when you upload another video. It’s possible to upload a video from your computer or your phone with the right application, so the sky is truly the limit.
Another reason why you want to take advantage of YouTube is because it’s very easy and costs next to nothing. You can use YouTube video marketing to increase your SEO ranking and also have others share your videos on their own sites or social outlets. These videos can be linked or embedded to help spread your word and hopefully gain momentum. It only takes one great video to go viral, and the rest could be history for your business. People enjoy sharing videos with one another, and it doubles as free promotion for you and your company.
Other videos can be used instead of YouTube as well, but the most people rely on the site for all of their video needs. Be sure to think about where you want to upload your videos before you do anything so that you can get the best possible exposure from it. Making a fun and instructional video isn’t hard, and you can add keywords in the description to increase your SEO ranking. What’s not to like?
If you want to learn more, be sure to read the Benefits of YouTube and Videos for Small Businesses.